La Liga for MOVISTAR

It’s not just about watching the matches, t’s about living them as if you were in the stadium. With this campaign Movistar, VML, and Caapsai pay tribute to that fierce, unconditional passion.

42 teams. 50 images. Raw, amplified emotions. All generated with AI.

Agency: VML
Client: Movistar

Art direction:
César Pesquera & Arnau Montanyes

Gen AI artists:
César Pesquera
Arnau Montanyes
Pedro Macias Sanchez

VFX AI supervisor:
Ivan Garriga

Project coordinator:
Pol Pagés